Google Page Rank Fixation?

The Page Rank fixation?

Google V yoda

Google V yoda



Google’s own words are, “We use more than 200 signals, including our patented PageRank™ algorithm, to examine the entire link structure of the web and determine which pages are most important. We then conduct hypertext-matching analysis to determine which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, we’re able to put the most relevant and reliable results first.”

Now most Search Engine Optimisers will fixate on the word PageRank.  OK, maybe not most but I certainly know a few that have done and I’m sure that there will be many more that still will. Never mind the rumblings out on the net that Google might be losing the PageRank patent.

There it is in black and white! Google’s own words, We use more than 200 signals, including our patented PageRank™” The optimal words being more than 200 and including. I swear if I hear one more optimiser say, “But look at their PageRank, its 5, why are they not being found for the right keywords?”  I’m going to snap and beat the living daylights out of every optimiser with that attitude with a dead fish, most likely a salmon or maybe a trout. Yes in fact I think I will use the trout.

The PageRank is just 1 of more than 200 different signals the bot will look at to decide whether your page is relevant or not. One of the worst sales punch lines out there is when they play on this bloated fixation of Page Rank and know that it has something to do with the relevance of an inbound link and then play on their fears, or in most cases lack of knowledge and then con them into buying a ridiculous link strategy promising them 2000 links for X amount.

Buying links is at least not a fallacy and Google DO frown upon it. Fact!
Using hidden text on a page, BAD!
Keyword stuffing on a page, BAD!
Hidden text on a page, BAD!
Cyber Hoaxing, doorway pages, web page cloaking, redirect Hijacking and so on all BAD BAD BAD!

It’s all common sense. If you think it’s bad, it generally is. For all those would be Search Engine Optimising customers out there, if you have an inkling of suspicion that it’s bad, ask for a second opinion.

The basics of what I’m trying to get at, is that the major search engines will not concentrate on one specific ranking factor. They will look at a lot of specific factors, join them up and use what is called an algorithm and then decide.

There are however some common factors that every search engine optimiser will know and use. Well put it this way, if they do not consider these important they should be put in a small capsule and launched into the outer reaches of space.

Factor No 1 –Meta tags – Page titles. Need to be unique and relevant to the content of the page.
Factor No 2 – Meta tags – Description. Also need to be unique and rich in keywords and deliver the right message without keyword stuffing as this is what the potential client will read on the search engine.
Factor No 3 – I consider this to be one of the most important factors, page content. If your web site has no relevant content then the search engine simply cannot make an educated guess as to what your page is truly about. Remember it takes more than 200 different signals together to decide your importance.
Factor No 4 – This factor is another very important one but a very time consuming factor; back linking. Quality human generated back links can be a gold mine of importance to your site. Careful consideration needs to be placed on where and how your place articles or blogs out there. Simply posting content on any forum, blog site or article site can be damaging as the search engines use these as a reference for the importance of your site.

Once again I will quote Google on what they consider to be true.

1.       Focus on the user and all else will follow

2.       It’s best to do one thing really, really well.

3.       Fast is better than slow.

4.       Democracy on the web works.

5.       You don’t need to be at your desk to need an answer.

6.       You can make money without doing evil.

7.       There’s always more information out there.

8.       The need for information crosses all borders.

9.       You can be serious without a suit.

10.   Great just isn’t good enough.