Chrome – Google’s new web browser. Worth It ?

Google’s assault onto the web browser scene

With the recent release of Firefox 3.0 and the forthcoming arrival of Microsoft’s Internet Explorer 8, Google has made an entry into the web browser landscape.

Entitled ‘Chrome’, the beta version will be launched today for use on Windows 2000/XP/Vista operating systems in 100 countries with Mac and Linux versions to follow. The new browser aims to be lightweight and more memory efficient than any previous browsers.

The new browser uses the open source ‘WebKit’ rendering engine, as used by the Safari and Konqueror web browsers. With the new browser being open source, this will enable developers to further enhance the browser like the successful Mozilla Project behind Firefox.

The browser is also designed to work better with multimedia applications, offers a ‘private browsing’ mode and improved security. In the fight against malware and phishing, Chrome will download lists of harmful sites. As with all modern day web browsers, there will tabbed browsing – albeit at the top of the browser rather than the browser window.

One main part of Google Chrome is ‘V8’, which is a JavaScript Virtual Machine. This will in some way reduce the memory bloat taken up by browsers as well as speed up JavaScript performance.

In a blog post by a Google representative, it is claimed that they “needed to completely rethink the browser”. There has been mixed opinions with some circles claiming that Google’s entry into the browser landscape is unnecessary due to the multiplicity of other browsers being available.

As soon as we download a copy, expect to see a review on the Search Engine Consultants’ blog, same Bat time same Bat channel.

Google Page Rank Fixation?

The Page Rank fixation?

Google V yoda

Google V yoda

 

 

Google’s own words are, “We use more than 200 signals, including our patented PageRank™ algorithm, to examine the entire link structure of the web and determine which pages are most important. We then conduct hypertext-matching analysis to determine which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, we’re able to put the most relevant and reliable results first.”

Now most Search Engine Optimisers will fixate on the word PageRank.  OK, maybe not most but I certainly know a few that have done and I’m sure that there will be many more that still will. Never mind the rumblings out on the net that Google might be losing the PageRank patent.

There it is in black and white! Google’s own words, We use more than 200 signals, including our patented PageRank™” The optimal words being more than 200 and including. I swear if I hear one more optimiser say, “But look at their PageRank, its 5, why are they not being found for the right keywords?”  I’m going to snap and beat the living daylights out of every optimiser with that attitude with a dead fish, most likely a salmon or maybe a trout. Yes in fact I think I will use the trout.

The PageRank is just 1 of more than 200 different signals the bot will look at to decide whether your page is relevant or not. One of the worst sales punch lines out there is when they play on this bloated fixation of Page Rank and know that it has something to do with the relevance of an inbound link and then play on their fears, or in most cases lack of knowledge and then con them into buying a ridiculous link strategy promising them 2000 links for X amount.

Buying links is at least not a fallacy and Google DO frown upon it. Fact!
Using hidden text on a page, BAD!
Keyword stuffing on a page, BAD!
Hidden text on a page, BAD!
Cyber Hoaxing, doorway pages, web page cloaking, redirect Hijacking and so on all BAD BAD BAD!

It’s all common sense. If you think it’s bad, it generally is. For all those would be Search Engine Optimising customers out there, if you have an inkling of suspicion that it’s bad, ask for a second opinion.

The basics of what I’m trying to get at, is that the major search engines will not concentrate on one specific ranking factor. They will look at a lot of specific factors, join them up and use what is called an algorithm and then decide.

There are however some common factors that every search engine optimiser will know and use. Well put it this way, if they do not consider these important they should be put in a small capsule and launched into the outer reaches of space.

Factor No 1 –Meta tags – Page titles. Need to be unique and relevant to the content of the page.
Factor No 2 – Meta tags – Description. Also need to be unique and rich in keywords and deliver the right message without keyword stuffing as this is what the potential client will read on the search engine.
Factor No 3 – I consider this to be one of the most important factors, page content. If your web site has no relevant content then the search engine simply cannot make an educated guess as to what your page is truly about. Remember it takes more than 200 different signals together to decide your importance.
Factor No 4 – This factor is another very important one but a very time consuming factor; back linking. Quality human generated back links can be a gold mine of importance to your site. Careful consideration needs to be placed on where and how your place articles or blogs out there. Simply posting content on any forum, blog site or article site can be damaging as the search engines use these as a reference for the importance of your site.

Once again I will quote Google on what they consider to be true.

1.       Focus on the user and all else will follow

2.       It’s best to do one thing really, really well.

3.       Fast is better than slow.

4.       Democracy on the web works.

5.       You don’t need to be at your desk to need an answer.

6.       You can make money without doing evil.

7.       There’s always more information out there.

8.       The need for information crosses all borders.

9.       You can be serious without a suit.

10.   Great just isn’t good enough.

Forget the Daleks! Googles coming!!

 

According to this year’s Superbrand survey, Google have overtaken Microsoft as the UK’s most popular brand.

This is just another sign that super giants Google are starting their campaign to take over the world with a battle strategy that would make Edmond Blackadder proud as he swiftly beat Baldric with an oddly shaped turnip while announcing that his mother was coming for tea and realising that Baldric had the numeracy skills of a Sopwith Camel.

At least Microsoft will take some consolation from the fact that they came in 2nd and comfortably thwarting Apple who came in at a dismal 11th place.A few months ago, the online giant also beat Microsoft to the top of the Business Superbrands list which looks at the brands making the most impact in the business sector.

With my last blog in mind it’s now clear that people at home and in business are starting to move away from the traditional and safe options of the other brands and starting to put a good amount of value on the Google product for offline and online business solutions.

Stephen Cheliotis, chief executive of the Centre for Brand Analysis and chairman of the Superbrands Council said, “A few months ago, the online giant also beat Microsoft to the top of the Business Superbrands list which looks at the brands making the most impact in the business sector. With high profile clashes ahead, such as the dealings with Viacom, Google may have a difficult time ahead in maintaining people’s affections”

Forget the Daleks, Googles coming!!

 

This year’s top 10 Superbrands:

1. Google
2. Microsoft
3. Mercedes-Benz
4. BBC
5. British Airways
6. Royal Doulton
7. BMW
8. Bosch
9. Nike
10. Sony

Yahoo V Google or David V Goliath?

Yahoo have launched their latest strategy to battle the search engine giants Google at their own game. The second largest internet search company, yahoo, opens up its index and search engine to any outside developers who want to incorporate Yahoo Search’s content functionality into search engines on their own sites.

BOSS (Build Your Own Search Service) could create a multitude of smaller search engines that in aggregate could out perform their own targets and leave Google with a slightly less dominance in the search market. A rather ambitious idea that could generate them a goliath stream of revenue from offering the smaller search engines adds-on like the all important Search Adds. BOSS will also include Yahoo web news and image searches.

The possibilities are endless for companies to start up their own search engines in an attempt to take on the Google Empire. I don’t know about you but I find this a very exciting concept and in my experience if searching the internet and trying to come to terms how and why the search engine shows me the results it does, this could revolutionise the whole web user usability experience.

One page, one search, no restrictions.

Could we see a Firstfound search engine in the near future? Watch this space!
Article complements of Firstfound Seo Consultants

The Yahoo and Google deal is now under investigation

US anti-trust regulators have opened an investigation into Yahoo’s search advertising partnership with Google to examine if the $800m (£403m) a year deal restricts competition in the market.

Justice Department investigators behind the anti-trust probe will take evidence from Google, Yahoo and other large companies in the internet and media sectors, according to a report in today’s Washington Post.

Google controls 60% of the total number of internet searches made in the US, while Yahoo is the second ranked player accounting for 16.6%.

Last month Yahoo struck a 10-year deal to allow Google to put some search advertising next to its search listings.

When the deal was struck the two companies said they would give the authorities 100 days to decide whether to look into the deal before launching the search ad collaboration.

Read the rest of this Article at Guardian.co.uk

Yahoo UK appoints Mark Rabe as sales chief

Mark Rabe has been appointed to head Yahoo’s UK sales team, replacing Blake Chandlee who left the firm for Facebook last October.

Rabe will move over from Yahoo’s main office in the US next month to take up the role of vice-president and managing director for UK sales, responsible for strategy and marketing solutions for the internet company’s UK advertisers.

He joined Yahoo in 2003 and has 10 years’ experience in online advertising, most recently as vice-president for global sales.

His UK predecessor, Chandlee, also joined Yahoo in 2003 but left to take one of the first new roles at Facebook’s new London office.

The UK has a very advanced online advertising market that has stayed buoyant in the face of a gloomy economic climate, according to a recent report by the Internet Advertising Bureau.

IAB said 2007 online ad revenues were ahead of its forecasts at £2.8bn for the year, with display – one of Yahoo’s key services – expected to rise 31% in 2008.