Online shoppers could save your business!

The latest figures show that UK retailers will be hit the hardest in the run up to Christmas. Christmas sales volumes have fallen for the seventh month in a row in October. Customers are tightening their belts and it is predicted that this knock on affect is going to get worse in the coming months.

There is one saving grace however. It is forecast that UK online shoppers will spend £13.16 billion in the final quarter of 2008. This is a 15% increase on the same period a year ago. Retailers and suppliers are under extreme pressure to keep their prices competitive. Researchers have suggested that the majority of online shopping will take place outside traditional shopping hours, either before 9am or after 6pm.

It was said that “British shoppers will beat the crunch with Internet prices this Christmas, spending more than a billion pounds each week in the run-up”