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Chrome – Google’s new web browser. Worth It ?

Google’s assault onto the web browser scene

With the recent release of Firefox 3.0 and the forthcoming arrival of Microsoft’s Internet Explorer 8, Google has made an entry into the web browser landscape.

Entitled ‘Chrome’, the beta version will be launched today for use on Windows 2000/XP/Vista operating systems in 100 countries with Mac and Linux versions to follow. The new browser aims to be lightweight and more memory efficient than any previous browsers.

The new browser uses the open source ‘WebKit’ rendering engine, as used by the Safari and Konqueror web browsers. With the new browser being open source, this will enable developers to further enhance the browser like the successful Mozilla Project behind Firefox.

The browser is also designed to work better with multimedia applications, offers a ‘private browsing’ mode and improved security. In the fight against malware and phishing, Chrome will download lists of harmful sites. As with all modern day web browsers, there will tabbed browsing – albeit at the top of the browser rather than the browser window.

One main part of Google Chrome is ‘V8’, which is a JavaScript Virtual Machine. This will in some way reduce the memory bloat taken up by browsers as well as speed up JavaScript performance.

In a blog post by a Google representative, it is claimed that they “needed to completely rethink the browser”. There has been mixed opinions with some circles claiming that Google’s entry into the browser landscape is unnecessary due to the multiplicity of other browsers being available.

As soon as we download a copy, expect to see a review on the Search Engine Consultants’ blog, same Bat time same Bat channel.

Forget the Daleks! Googles coming!!

 

According to this year’s Superbrand survey, Google have overtaken Microsoft as the UK’s most popular brand.

This is just another sign that super giants Google are starting their campaign to take over the world with a battle strategy that would make Edmond Blackadder proud as he swiftly beat Baldric with an oddly shaped turnip while announcing that his mother was coming for tea and realising that Baldric had the numeracy skills of a Sopwith Camel.

At least Microsoft will take some consolation from the fact that they came in 2nd and comfortably thwarting Apple who came in at a dismal 11th place.A few months ago, the online giant also beat Microsoft to the top of the Business Superbrands list which looks at the brands making the most impact in the business sector.

With my last blog in mind it’s now clear that people at home and in business are starting to move away from the traditional and safe options of the other brands and starting to put a good amount of value on the Google product for offline and online business solutions.

Stephen Cheliotis, chief executive of the Centre for Brand Analysis and chairman of the Superbrands Council said, “A few months ago, the online giant also beat Microsoft to the top of the Business Superbrands list which looks at the brands making the most impact in the business sector. With high profile clashes ahead, such as the dealings with Viacom, Google may have a difficult time ahead in maintaining people’s affections”

Forget the Daleks, Googles coming!!

 

This year’s top 10 Superbrands:

1. Google
2. Microsoft
3. Mercedes-Benz
4. BBC
5. British Airways
6. Royal Doulton
7. BMW
8. Bosch
9. Nike
10. Sony