Yahoo V Google or David V Goliath?

Yahoo have launched their latest strategy to battle the search engine giants Google at their own game. The second largest internet search company, yahoo, opens up its index and search engine to any outside developers who want to incorporate Yahoo Search’s content functionality into search engines on their own sites.

BOSS (Build Your Own Search Service) could create a multitude of smaller search engines that in aggregate could out perform their own targets and leave Google with a slightly less dominance in the search market. A rather ambitious idea that could generate them a goliath stream of revenue from offering the smaller search engines adds-on like the all important Search Adds. BOSS will also include Yahoo web news and image searches.

The possibilities are endless for companies to start up their own search engines in an attempt to take on the Google Empire. I don’t know about you but I find this a very exciting concept and in my experience if searching the internet and trying to come to terms how and why the search engine shows me the results it does, this could revolutionise the whole web user usability experience.

One page, one search, no restrictions.

Could we see a Firstfound search engine in the near future? Watch this space!
Article complements of Firstfound Seo Consultants

The Yahoo and Google deal is now under investigation

US anti-trust regulators have opened an investigation into Yahoo’s search advertising partnership with Google to examine if the $800m (£403m) a year deal restricts competition in the market.

Justice Department investigators behind the anti-trust probe will take evidence from Google, Yahoo and other large companies in the internet and media sectors, according to a report in today’s Washington Post.

Google controls 60% of the total number of internet searches made in the US, while Yahoo is the second ranked player accounting for 16.6%.

Last month Yahoo struck a 10-year deal to allow Google to put some search advertising next to its search listings.

When the deal was struck the two companies said they would give the authorities 100 days to decide whether to look into the deal before launching the search ad collaboration.

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Yahoo UK appoints Mark Rabe as sales chief

Mark Rabe has been appointed to head Yahoo’s UK sales team, replacing Blake Chandlee who left the firm for Facebook last October.

Rabe will move over from Yahoo’s main office in the US next month to take up the role of vice-president and managing director for UK sales, responsible for strategy and marketing solutions for the internet company’s UK advertisers.

He joined Yahoo in 2003 and has 10 years’ experience in online advertising, most recently as vice-president for global sales.

His UK predecessor, Chandlee, also joined Yahoo in 2003 but left to take one of the first new roles at Facebook’s new London office.

The UK has a very advanced online advertising market that has stayed buoyant in the face of a gloomy economic climate, according to a recent report by the Internet Advertising Bureau.

IAB said 2007 online ad revenues were ahead of its forecasts at £2.8bn for the year, with display – one of Yahoo’s key services – expected to rise 31% in 2008.


Google AdWords and Yahoo announced a partnership

Just hours after the official bust up with Microsoft, Yahoo announced a partnership with Google where Yahoo will host Google’s successful Google Ad share program within it’s own search and website. The companies recently ran a series of successful tests ensuring technological compatibility. Yahoo, in a statement released today, predicts a windfall of $800 million in additional ad revenues boosting cash flows to $450 million within 12 months. Yahoo and Google ads would be pitted against each other in an auction style allowing advertisers to select the provider they want.

The deal still faces some significant hurdles. Obviously, there is the matter of the growing antitrust opposition, so though the two companies may have come to an agreement, it still needs to pass muster with Herb Kohl (Wis-D) the Chairman of the Antitrust Subcommittee. Yahoo, also still need to resolve the myriad of lawsuits filed by angry shareholder’s and there is still the small matter of a proxy fight instigated by Carl Icahn to deal with, so we’ll have to see how long the honeymoon lasts as this is by no means over.

For now anyway, it seems Microsoft will try and cozy up with someone elsewhere to try and capitalize from online ad revenues. Former internet giant AOL maybe be the lucky one, or not depending on which way you look at it, to catch the bouquet, either way this should be a far cheaper alternative for Mr. Ballmer.

Google finished the day strongly on Wall Street with a nice $7.75 gain, closing up at $552.95. Microsoft also closed up $1.12 at $28.24. The biggest losers in the trifecta today being Jerry Yang’s Yahoo and Carl Icahn as Yahoo shares plunged 10.1 percent to close at $23.52.