Yahoo V Google or David V Goliath?

Yahoo have launched their latest strategy to battle the search engine giants Google at their own game. The second largest internet search company, yahoo, opens up its index and search engine to any outside developers who want to incorporate Yahoo Search’s content functionality into search engines on their own sites.

BOSS (Build Your Own Search Service) could create a multitude of smaller search engines that in aggregate could out perform their own targets and leave Google with a slightly less dominance in the search market. A rather ambitious idea that could generate them a goliath stream of revenue from offering the smaller search engines adds-on like the all important Search Adds. BOSS will also include Yahoo web news and image searches.

The possibilities are endless for companies to start up their own search engines in an attempt to take on the Google Empire. I don’t know about you but I find this a very exciting concept and in my experience if searching the internet and trying to come to terms how and why the search engine shows me the results it does, this could revolutionise the whole web user usability experience.

One page, one search, no restrictions.

Could we see a Firstfound search engine in the near future? Watch this space!
Article complements of Firstfound Seo Consultants